Who's Your Renter?

Who’s Your Renter?

Your egg trailer could be making you money – in fact, with targeted peer-to-peer marketing, you could earn rental income to pay off your purchase, with extra for renovations and even funding your next adventure.

With a strategic focus, your trailer will be all work and play. And no, you don’t need to miss out on your weekend excursions either! With sites like Outdoorsy or RVShare you can offer as much or little time as you would like to future renters. According to Outdoorsy Canada, Canadians spent $41.3 billion on outdoor experiences in 2012, which includes trailer rentals. While prices vary across North America, a night in an egg trailer can fetch you anywhere from $65 to $115. In order to price your trailer accordingly, I have zeroed in on three interested groups so that you can make more this upcoming camping season.

First, a key segment of our interested demographic are city dwellers. Typically, those who live in the city don’t have space to store their own trailers, which mean they rent them. Furthermore, thirteen-foot trailers, like Bolers, Scamps, and Trilliums, are great options for those who are interested in traveling with a trailer, but do not have a large enough vehicle. However, there will always be city dwellers who still don’t have a way to tow. In order to maximize their bookings, owners can offer a deliver option to nearby campsites for an additional price.

Another distinct segment of our market is those in the 50 plus age group who have fond memories of egg trailers gracing highways for the first time back in the 60s and 70s. In this case, customers are attracted to the novelty of driving around with a piece of history. But hey, aren’t we all. In order to draw in this kind of renter, owners can restore their vintage trailer to its original beauty, along with some modern amenities. Many people 50 and over are retired and would be interested in week or even month-long trips as well. For this reason, consider a discount for booking longer periods of time.

The last group that owners can target are millennials who are always looking for their next adventure. Egg trailers are a great option for renters with a limited budget, grand travel plans, and who don’t mind the small space. In this case, I would highly suggest professional photography and implementing the use of paid advertising on social media in order to increase interest. Whatever route you take, you should know that there is an eager consumer base for you and your trailer.

Did these tips help? Let me know in the comments and tell a friend!